PROOPOur work
Akwadrat
For Akwadrat, an accounting firm, we built and kept improving a four-language website, content, SEO, Google Ads campaigns and tracking, all aimed at one thing: a phone call from a new client. According to the firm's president, after this combined work new phone enquiries went from about one a month to about one a day.
- Industry
- Accounting office, Warsaw
- Scope
- Website, SEO, Google Ads campaigns, Optima and SQL, Windows and RDP, 2FA, IT administration, staff supportWe also look after the office’s IT: Optima and its SQL database, Windows computers, remote desktop, 2FA and staff support.
- Website
- akwadrat.info.pl
- ~1 a daynew phone enquiry from a prospective client, up from about one a monthReported by Akwadrat's president (interview), after the combined work
- 2–3 a weeknew clients signing a contractReported by Akwadrat's president (interview), after the combined work
- +994%sessions from unpaid search results: 364 → 3,982Google Analytics data
- 74,605Google Ads clicksGoogle Ads, July 2023 to 2 July 2026
Where they started
Akwadrat has been in business since 2012, with a team serving companies in Poland, including clients from abroad. What it lacked was a predictable flow of new conversations: according to the firm's president, a new enquiry by phone came in roughly once a month. Nothing tied search visibility, ad traffic, calls and signed contracts together.
What the firm needed
- Separate entry points for services, locations, companies and foreign clients.
- Visibility in search for people who are actively choosing an accounting firm.
- Ads that appear when someone is looking for an accounting firm and lead to a phone call.
- Tracking of traffic sources and contacts, eventually linked to signed contracts.
What made it work
Specialisation
We wrote separate messages for accounting services, companies, new businesses, locations and foreign clients.
Four-language website
The site runs in Polish, English, Ukrainian and Russian, matching the firm's real work with foreign clients.
Content and SEO
Articles and service pages answer questions people type into Google. At the peak, three articles brought in 85.4% of search visits.
Google Ads campaigns
Ads reached people actively searching for an accounting firm or service, with a phone call as the main next step.
Akwadrat's own team
Traffic only turns into contracts when the caller gets real help and an offer that fits a sole trader, a company or a foreign client, and that part is down to the firm's team.
Timeline 2022–2026
April–May 2022
New website and SEO groundwork
We moved the site to WordPress and added service pages, local pages and a blog.
July 2023
First Google Ads campaigns
Until March 2024, more than half of all visits came from ads.
March–November 2024
Four language versions
The site went live in Polish, English, Ukrainian and Russian.
December 2024 – February 2025
Search traffic jump
Visits from search rose by 994% compared with autumn 2024. They fell later but stayed above the earlier level.
September–December 2025
Content and performance update
We refreshed the service pages, local pages and home page and worked on the site's speed.
From December 2025
New round of campaigns
Up to July 2026, almost one in three visits came from ads.
What changed
According to Akwadrat's president, a new client used to call about once a month and now calls every day, and 2–3 new clients sign a contract each week. Visits from search rose by 994%, and the Google ads were clicked 74,605 times.
What these numbers don't show
- The result comes from the whole set-up: website, content, SEO, campaigns and the firm's own team. The data does not let us credit the rise in calls and signed contracts to SEO, ads or the website alone, and we don't claim the same result for other firms.
- The call and contract figures come from Akwadrat's president. Calls and contracts are not yet linked to a CRM or call tracking, and we don't have revenue figures for new contracts, so we don't quote a lead count or a return on ad spend.
- This is growth in visits, not in sales.
Are new clients reaching you unpredictably?
Call us and tell us where your enquiries come from today. We'll tell you which parts of this project make sense for your business and where to start. We don't promise results; we'll show you what we will measure.
