PROOPSomeone searches for your service, and you are already there
We show your ad in search results once the campaign is live.
Google Ads
Advertising
Ads where your customers are looking. On Google, Meta and ChatGPT.
We run campaigns on Google Ads, Meta (Facebook and Instagram) and ChatGPT. We treat SEO as long-term advertising.
Channels
We choose the channel by how customers look for you
Every campaign leads to a website or landing page with measurement through GTM.
Customers get to know your business while they scroll
We prepare and run campaigns in feeds and stories.
Social media: Facebook, Instagram, TikTok, YouTube
A customer asks, and your business appears beside the answer
We show the ad alongside answers, as we do today for the Akwadrat accounting firm.
ChatGPT
In unpaid Google results, customers find your business
It takes months: we write service pages and articles that answer what people search for.
SEO
Customers open Google Maps and find your business there
We set up and manage a listing customers can call you from.
Google Business Profile
Calls from your site, traced back to their source
We count those calls and forms, track traffic and visibility, and review results with you.
GTM, Google Analytics, Search Console, Ahrefs
Customer enquiries in one place, with where they came from
We connect the form and phone on your site, and Data adds the campaign to the enquiry.
CRM
Case study: Akwadrat
Akwadrat accounting office: Google Ads and SEO
We launched the first Google Ads campaigns in July 2023, alongside the website and SEO. We now also run the firm's ChatGPT campaigns. Every figure comes with its source.
- ~1 a daynew phone enquiry from a prospective client, up from about one a monthReported by Akwadrat's president (interview), after the combined work
- 2–3 a weeknew clients signing a contractReported by Akwadrat's president (interview), after the combined work
- +994%sessions from unpaid search results: 364 → 3,982Google Analytics data
- 74,605Google Ads clicksGoogle Ads, July 2023 to 2 July 2026
Which channel should we advertise on?
Where your customers look for services like yours. If they type them into Google, the first channel is Google Ads. We agree the channel on the first call.
Will SEO replace advertising?
SEO works more slowly: it takes months of work on content, while an ad shows from the day the campaign starts. That is why we treat SEO as long-term advertising and combine it with campaigns.
How will we know whether the ads work?
From measurement. Through GTM we count calls and forms from the website and visits from each campaign, and we go through the results with you.
Services
One contact for IT, your website and advertising
- IT Transformationfrom email through 2FA/MFA to encryption
- Security and monitoringmonitoring, logging, backup
- Network and infrastructureinternet, Wi-Fi, VPN, cabling
- AI and softwareAI agents, custom applications
- Websiteswebsites, landing pages, SEO, GTM
- AdvertisingGoogle Ads, Meta, ChatGPT, Instagramthis page
Contact
Let's talk about advertising your company
On the first call, you tell us who your customers are and where they come from today, and we assess which channel to start with.
